“The true key to social media is being exceptional while staying sincere. It’s harder than you think.” – Unknown
Did you know that more and more US companies are using social media as a way to monitor their brand (70%)? Small business owners are using it to identify and attract new customers (61%), monitor customer feedback (54%) and generate leads (60%)? The prediction was that by the end of 2012, 43% of companies will be blogging as part of their marketing strategy.
Since 2008, social media adoption among U.S. small businesses has tripled and 53% of those active on social media networks follow a particular brand. Shouldn’t it be yours?
With the growth and popularity of Web 2.0, companies have had to react quickly to the way they operate in relation to interacting with their customers. Inevitably, this affects the way an organization does business as a whole as they strive to continue staying connected to their customers, as those same customers become more demanding and vocal through the new mediums of technology.
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” – Charlene Li
Incorporating social media as part of the overall marketing strategy can pose several challenges. Not only could it change the team/organizational dynamics within a group but with new technology also comes a change in the company’s attitudes and beliefs. Ultimately, who will do the work?
The Mamihood Media team is here to step in with social media samurais that will honor your company’s vision and voice in the space. By carefully crafting a social media strategy that speaks to your marketing goals before the first tweet is ever posted, we can catapult your presence in the social space with authentic messages that speak to your audience. Ultimately, the goal is to elevate your enterprise as the experts in your industry. Not just throwing out facts and figures but connecting with your audience and participating in the conversation.
We are here to work together with your team to get a clear idea of your goals and vision in order to create a comprehensive strategy and a support package to help you meet your needs.
“No matter your sector, chances are that people are already twittering about your products, your brand, your company or at least your industry.” ~ Tim O’Reilly & Sarah Milstein